23 YRS Coca-Cola → Founder, Inspired By It
I spent 23 years with Coca-Cola learning how billion-dollar brands operate. Then I went and created my own.
Now I run Inspired By It: a social media agency, a coaching practice, and a speaking career — all built on the frameworks Coca-Cola spent decades and billions perfecting. Small businesses get the same playbook for a fraction of the price.
Bryan Reynolds — 23 Years, Coca-Cola Canada Bottling
What billion-dollar brands know that your competitors don't.
Value > Price
Coca-Cola never won against discount competitors by cutting price. It won on in-store execution and themed moments people remembered. Small businesses fight on price because no one ever showed them the alternative.
Consumer ≠ Customer
The person who buys isn't always the person you're marketing to. Most small business content collapses the two — and talks past the audience that actually drives revenue.
Occasion-Based Thinking
Billion-dollar brands don't market to demographics. They market to moments — a Tuesday lunch, a Friday night, a championship weekend. Occasions convert. Demographics don't.
Distribution Is Strategy
Where you show up is a decision, not an afterthought. Most small businesses pick channels by habit. Billion-dollar brands pick them by where the occasion actually happens.
A full social media agency, run the way a billion-dollar brand would run it — at small business scale.
Inspired By It handles your social media start to finish: strategy, content, posting, community management, and the automations that turn followers into leads. You stay focused on the business. We make the brand impossible to ignore.
Apply for agency services →
- →Content strategy & monthly calendar built around real business goals, not vanity metrics
- →Short-form video, carousels, and Reels scripted, shot-listed, or produced
- →Comment-to-DM automation (ManyChat) so engagement converts into leads while you sleep
- →Email campaigns that nurture the audience social media builds
- →Website strategy and build for brands that need a real home, not just a profile
- →Monthly reporting — what worked, what didn't, what's next
Every account runs on the same system billion-dollar brands use to move strangers to customers.
Most agencies post content and hope. We map every piece to a stage in the funnel — because awareness, trust, and conversion are different jobs that need different content, not the same five Reels recycled with new captions.
- →Proof-of-elite content — show, don't tell
- →Aspirational content people want to be part of
- →Relatable content that earns the follow
- →DM automation that answers questions before a prospect has to ask
- →Behind-the-scenes and process content that builds credibility, not just attention
- →Email sequences that deepen the relationship social media starts
- →Offer-specific content tied to a real occasion, not a generic sale
- →Clear, singular CTA per piece — no split attention between five asks
- →Monthly reporting that shows which stage is leaking and where to fix it
Three stages, three different jobs. Most agencies skip straight to stage 03 and wonder why nothing converts.
Three levels of engagement. One standard of work.
From brand launch to full market domination — every tier runs on the same Coca-Cola-tested frameworks, scaled to where you are right now.
See Agency Packages →Most people post content. Few build a system.
Three coaching tiers built for owners who want the frameworks directly — Vision, Brand, and Scale — all running on the same playbook Bryan used at Coca-Cola.
See Coaching Tiers →A keynote built on 23 years of evidence, not borrowed advice.
Bryan ran teams of up to 350 people and a $200M portfolio at Coca-Cola Canada Bottling. Four talks. One through-line. Available for conferences, leadership retreats, sales kickoffs, and association events.
See Talks & Book Bryan →
Think Bigger, Think Longer
The Short Game Trap
What Billion-Dollar Brands Know
From Boardroom to Build-Your-Own-Brand
Think bigger. Think longer. Pick where you start.
Done For You Social Media Agency
Hand off your socials to a team that builds brand strategy the way Coca-Cola does — at small business price and pace.
Apply for agency services →Learn It Yourself Coaching
Get the frameworks directly and build the systems yourself, with an experienced operator guiding the decisions.
Apply for coaching →Bring Him In Public Speaking
Book the keynote built on 23 years of evidence for your conference, offsite, or association event.
Inquire about speaking →Trusted By
