280K+ Followers. 130M+ Views. Real Results.
I don't just teach brand strategy. I use it, every single day — on my own accounts and my clients'.
Inspired By It
Proof it works.
After 23 years building brands at Coca-Cola Canada Bottling, I put the same principles to work on my own accounts — from a standing start.
The approach
Every piece of content follows a simple format: hook, story, turn, lesson. No fluff, no filler. Just a clear takeaway every time — closing with the same idea that drives everything I do: Think Bigger. Think Longer.™
"This is proof that you need to think bigger."
The results
A content system built from scratch, not inherited — using the same framework I bring to every client engagement.
HDC & Calgary Bandits
Proof it works for clients.
Hockey Development Centre Calgary (HDC) and the Calgary Bandits (USPHL/NAPHL/PHL/HSL) needed more than a posting schedule. They needed a system that turned content into signups.
What I built
- —Full content system across HDC and Bandits accounts that brings people into the business with lower ticket programs and then into high ticket programs
- —ManyChat DM automations to convert interest into leads without extra manual work
- —Email campaigns built in Mailchimp, including a dark-themed NAPHL/AYHL promo series
- —A 10-day "Earn Your Spot" campaign driving signups for Bandits ID Skates
- —SEO metadata and content foundations for calgaryhdc.ca and hdctournaments
"Inspired By It has been an incredible partner for HDC, and we've seen firsthand the positive impact they've had on our business."
Jason, Owner — HDC Calgary
90 days — May 1 to July 31